For the launch of several limited editions, Atelier ATHEM worked with Swatch on the design of decor for its stores in Paris.
To embody the Swatch X Centre Pompidou collaboration ATHEM designed and created decorations inspired by the architecture of the building by Renzo Pino and Richard Rogers. The Champs Élysées project presents two challenges: celebrating the launch of the collaboration and secondly, covering the renovation works at the store. A colourful, voluminous creation that is also at the Swatch Opera boutique.
Snoopy and his friends took the Swatch Megastore on the Champs Élysées by storm. To mark the launch of the limited edition Swatch X Peanuts Holiday CHOMP!, ATHEM designed and created a scenography inspired by Schulz’s cartoon. And it seems that the comings and goings of customers instore didn’t disturb the famous beagle’s dreams.